“We Bundled, Unbundled, and Now We’re Rebundling Financial Apps”: Guava’s McCracken
Tuesday, 17/12/2024 | 14:58 GMT by Damian Chmiel
- Finance Magnates recently spoke with Laura McCracken, Non-Executive Director at Guava Pay, during the FMLS:24.
- Watch the whole interview in the video inside the article.
The concept of financial super apps is gaining momentum in Europe, but industry experts remain divided on their optimal scope and regulatory implications, according to Laura McCracken, Non-Executive Director at Guava Pay.
During the Finance Magnates London Summit 2024 (FMLS:24), McCracken talked with Jonathan Fine and highlighted the ongoing debate surrounding super apps. She noted a shift towards more focused financial offerings rather than all-encompassing platforms like WeChat or Alipay.
Financial Super Apps Gain Traction
After a period of unbundling banking services, the industry is now consolidating various financial functions back into unified platforms. This shift is driven by consumer overwhelm, with the average person managing approximately 200 apps on their smartphone. Consumers want an all-in-one solution, especially when it comes to investments.
“When you start talking about a more narrow version of a super app, like a financial super app, there’s actually a lot more acceptance of the idea,” McCracken said during a live interview with Finance Magnates’ Jonathan Fine. She attributed this to growing consumer demand for consolidated services and the industry trend of “rebundling” previously unbundled banking features.
An example of such apps is Revolut, which allows users to save, invest, and hold cryptocurrencies all in one place. Heading in a similar direction is the FX/CFD broker XTB, which aims to become a full-fledged fintech app.
The discussion comes as fintech companies and traditional banks alike explore ways to expand their digital ecosystems. Laura McCracken, an industry veteran with extensive experience in payments and banking since 1995, emphasized that European regulators are likely to resist overly broad super apps due to privacy concerns. McCracken, currently affiliated with London-based Guavapay, has previously worked for prominent companies such as Accenture, Grupo Santander, Wirecard, Meta, and Amazon.
Unconventional Partnerships and Innovation
McCracken also pointed to unconventional partnerships as a potential source of innovation in the fintech space. She suggested that retail brokers could explore collaborations with betting markets, citing the accuracy of prediction markets during recent U.S. elections.
“The betting markets have an engaged, active user base that are actually putting skin in the game,” McCracken explained. “They care, and they’re probably more accurate than traditional pollsters.”
Embedded Finance and Cross-Border Payments
Looking ahead, McCracken identified embedded finance and cross-border payments as key areas for startup innovation. She highlighted the potential for integrating financial services into various customer experiences, from automobiles to voice assistants.
“Cross-border payments and remittances is a huge area,” McCracken stated. “I think that’s an area where fintechs can be very innovative and partner with companies like social media platforms that have connections around the world.”
Regulatory Landscape
Addressing the regulatory environment, McCracken offered a view of fintech innovation in the EU versus the U.S. While acknowledging recent deregulation efforts in the U.S., she noted the complexities of navigating state-level regulations.
McCracken expressed optimism about the UK’s potential to attract fintech innovation, despite recent regulatory tightening. “I’m hearing some positive signs from government and from the regulator that we are looking to loosen things up a little bit in financial services,” she said.
“If I have to bet again, I’m going to bet on the UK,” McCracken concluded. Especially the fintech investments in the region soared to more than $7 billion in H1 2024.
The concept of financial super apps is gaining momentum in Europe, but industry experts remain divided on their optimal scope and regulatory implications, according to Laura McCracken, Non-Executive Director at Guava Pay.
During the Finance Magnates London Summit 2024 (FMLS:24), McCracken talked with Jonathan Fine and highlighted the ongoing debate surrounding super apps. She noted a shift towards more focused financial offerings rather than all-encompassing platforms like WeChat or Alipay.
Financial Super Apps Gain Traction
After a period of unbundling banking services, the industry is now consolidating various financial functions back into unified platforms. This shift is driven by consumer overwhelm, with the average person managing approximately 200 apps on their smartphone. Consumers want an all-in-one solution, especially when it comes to investments.
“When you start talking about a more narrow version of a super app, like a financial super app, there’s actually a lot more acceptance of the idea,” McCracken said during a live interview with Finance Magnates’ Jonathan Fine. She attributed this to growing consumer demand for consolidated services and the industry trend of “rebundling” previously unbundled banking features.
An example of such apps is Revolut, which allows users to save, invest, and hold cryptocurrencies all in one place. Heading in a similar direction is the FX/CFD broker XTB, which aims to become a full-fledged fintech app.
The discussion comes as fintech companies and traditional banks alike explore ways to expand their digital ecosystems. Laura McCracken, an industry veteran with extensive experience in payments and banking since 1995, emphasized that European regulators are likely to resist overly broad super apps due to privacy concerns. McCracken, currently affiliated with London-based Guavapay, has previously worked for prominent companies such as Accenture, Grupo Santander, Wirecard, Meta, and Amazon.
Unconventional Partnerships and Innovation
McCracken also pointed to unconventional partnerships as a potential source of innovation in the fintech space. She suggested that retail brokers could explore collaborations with betting markets, citing the accuracy of prediction markets during recent U.S. elections.
“The betting markets have an engaged, active user base that are actually putting skin in the game,” McCracken explained. “They care, and they’re probably more accurate than traditional pollsters.”
Embedded Finance and Cross-Border Payments
Looking ahead, McCracken identified embedded finance and cross-border payments as key areas for startup innovation. She highlighted the potential for integrating financial services into various customer experiences, from automobiles to voice assistants.
“Cross-border payments and remittances is a huge area,” McCracken stated. “I think that’s an area where fintechs can be very innovative and partner with companies like social media platforms that have connections around the world.”
Regulatory Landscape
Addressing the regulatory environment, McCracken offered a view of fintech innovation in the EU versus the U.S. While acknowledging recent deregulation efforts in the U.S., she noted the complexities of navigating state-level regulations.
McCracken expressed optimism about the UK’s potential to attract fintech innovation, despite recent regulatory tightening. “I’m hearing some positive signs from government and from the regulator that we are looking to loosen things up a little bit in financial services,” she said.
“If I have to bet again, I’m going to bet on the UK,” McCracken concluded. Especially the fintech investments in the region soared to more than $7 billion in H1 2024.
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Damian’s adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
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